Self-tapes include a stills-style hold and a short movement. We do not cast from a single smiling headshot.
Wardrobe tests on camera, in the key we intend to use. Fabric that photographs well in a phone snap can fail under HMI.
Agencies get selects with notes on motion, not only beauty. The person who ‘looks like the deck’ still has to walk.
Background talent is scheduled, not hoped for. A documentary-looking office still needs people who can ignore the camera.
Releases are signed before wrap, including stills usage. A film release that forgets print is a lawyer’s letter in month four.
Pacificfu produces commercial photography and motion from Vigo. The still and the film share a recce so a campaign does not split in public between a lookbook that looks like noon and a cut that looks like sunset. The rooms on Rúa do Príncipe hold tabletop, a compact cyclorama, and a colour desk. Clients sit with tethered stills and a calibrated monitor in one visit. Product and grade are not two cities apart. Location days stay on the granite we recce first. Bounce and a quiet key match the overcast; we do not gel a false Atlantic. If the weather turns, we wait or we rewrite the shot, we do not invent the hour in the suite. Agencies come with a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another team can open a year later without a private naming scheme.