2026 · Fashion

A coat that had to take Atlantic wind

Lookbook and a quiet walk on the quay. Lifestyle stayed live — no CGI harbour behind a coat that had to move.

A coat that had to take Atlantic wind

The coat had to take wind that actually exists on the water. We recce’d the hour and waited for it. Lifestyle frames stayed live; we did not composite granite behind a studio stand.

The stills LUT was the show LUT. Print and 9:16 came from the same masters, cropped with the media plan in the folder.

The agency cut a fifteen-second loop a season later without calling for a reshoot.

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